Hi, I’m Jana — an independent Creative Leader & Designer. I help companies understand their audiences and build impactful brands, digital products & experiences.
What I do
I work on customer insights, brand strategy and design — for start-ups and international companies who want to innovate.
I can help you uncover what your audiences want and need, define your brand, product or service vision and bring it to life through design. When things feel unclear — I translate insights into tangible prototypes, and solutions that can scale.
I've spent my career working across disciplines and industries, always with a focus on Human Centered Design. That grounding in experience and empathy is my strength, enabling me to build better experiences that resonate with customers, partners, employees, and everyone in between.
My Expertise
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Building Brands
• Research and brand insights
• Brand strategy
• Brand architecture and offering
• Design visual and verbal identity for all brand touchpoints
• Brand toolkits and marketing rollout
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Designing Experiences
• Digital design (product UX & UI and design for AI)
• Marketing & creative direction
• Visual & communication design
• Design systems
• Illustration, photography, animation etc.
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Leading Insights & Innovation
• Team leadership, innovation facilitation and training
• Human centered research and Design Thinking processes
• Trend research & curation
• Concepting, prototyping and testing
• Prioritization and roadmapping
Select Clients
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Target, Bosch, Merck, Anheuser-Busch InBev, Facebook, Capital One, Intel, Starbucks, H&M, Ericsson, ConAgra, Del Monte, Sutter Health
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Wealthfront, Reev, Penny Finance, Apiary Life, Sunday Health, Wellthy, Tuktu Care, The Holding Co., Orange, IDW
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Bill & Melinda Gates Foundation, Hewlett Foundation, Oakland Museum of California, Arizona University, United Nations FP2030, IDEO.org
Design Leadership
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Brand Development
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Customer Insights
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Product & Service Design
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Design Leadership • Brand Development • Customer Insights • Product & Service Design •
IDEO
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Bosch
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Ericsson
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California Academy of Sciences
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Starbucks
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H&M
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ConAgra
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Sutter Health
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Wealthfront
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Oakland Museum
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Gates Foundation
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IDEO 〰️ Bosch 〰️ Ericsson 〰️ California Academy of Sciences 〰️ Starbucks 〰️ H&M 〰️ ConAgra 〰️ Sutter Health 〰️ Wealthfront 〰️ Oakland Museum 〰️ Gates Foundation 〰️
What clients are saying
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Working with Jana is an absolute pleasure. Beyond her talent, she brought warmth and genuine enthusiasm to the team, making the work seamless and enjoyable for everyone involved. I wholeheartedly recommend her to any organization looking for someone who truly understands and elevates their brand.
Katie Lynch
Founder & CEO
Apiary Life -
Jana was instrumental in shaping the designs and branding for Tuktu. But beyond design, she has a deep understanding of customer experience. She helped us rethink our entire customer journey and mentored us through key product decisions.
Rustam Sengupta
Founder
Tuktu Care -
Jana is an excellent design leader with an unbelievable talent for strategic project planning and organization. She allows everybody on her team the opportunity to be heard and she cares for their wellbeing.
Andy Deakin
Director
IDEO